The company reported a 13 per cent organic growth for 2024, with revenue reaching DKK 31.7 billion ($4.42 billion). A strong holiday season significantly contributed to the positive performance.
Known primarily for its charm bracelets since their launch in 2000, Pandora is now positioning itself as a comprehensive jewellery brand.
For the final quarter of 2024, organic growth stood at 11 per cent, slightly below the annual figure. Looking ahead, the company has provided an initial 2025 growth forecast of 7 to 8 per cent. Early trading in the first quarter of 2025 shows like-for-like sales at high single-digit levels.
Pandora CEO Alexander Lacik expressed satisfaction with the company’s year-end performance despite economic challenges and fierce holiday competition. “Execution of our Phoenix strategy continued to drive the brand forward throughout the entire year,” Lacik said. “In 2025, we target another year of solid and profitable growth and we have all actions lined up to continue the strong development.”
The US remains Pandora’s largest market, contributing 31 per cent of its revenue. The UK accounts for 12 per cent, followed by Italy (8 per cent) and Germany (7 per cent).
