The Natural Diamond Council (NDC) has released its latest Natural Diamond Trends: A 2024 Overview, offering insights into shifting consumer preferences and market trends. The report highlights a growing preference for larger centre stones, a shift from SI to VS-clarity diamonds, and an increasing demand for fancy shapes like ovals and marquises, even as round diamonds still dominate. Additionally, overall jewellery sales saw strong growth, with rising prices reflecting the continued value of natural diamonds in 2024.
Key Findings from the Report:
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Round Diamonds Still Lead, but Fancy Shapes Gain Popularity – While rounds make up 82% of centre stones, ovals and marquises are increasing in demand.
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Bigger Centre Stones – Consumers are moving beyond the traditional 1-carat mark, opting for larger diamonds.
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Shifting Clarity Preferences – VS-clarity diamonds are on the rise, while SI-clarity stones, a longtime favourite in the U.S., remain popular.
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Jewellery Market Growth – The average price of natural diamond jewellery across all categories rose 2.7%, reaching $2,360 in 2024.
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Overall Jewellery Sales Surge – Sales across all product segments increased by 5.3% in 2024.
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Valentine’s Day Trends – The average price of natural diamond jewellery sold for Valentine’s Day rose 2.7%, reaching $2,066.
For a deeper dive into these insights, download the full Natural Diamond Trends Report from the Natural Diamond Council.
