Florida-based J.R. Dunn Jewelers has teamed up with De Beers-owned Tracr on a collection of fully traceable natural diamonds .
Single Source is a group of natural diamonds originating from Botswana, Namibia and South Africa that are backed by blockchain technology, J.R. Dunn said last week. The service enables customers to have full transparency over the diamonds they purchase and know they are ethically sourced.
The technology also provides an origin story for every stone. Each diamond comes with a Blockchain Signature Card and scannable QR code, which allows the purchaser to view its verified journey from rough to polished.
“When I saw the opportunity to represent natural diamonds that create a positive impact in the communities where they’re mined, I knew it aligned perfectly with our values,” said the jeweler’s vice president, Sean Dunn.
The jeweler is sourcing all stones for the collection from Grandview Klein, which has cutting factories in each of the source countries, meaning its citizens are benefiting directly, J.R. Dunn explained. By the end of 2025, the jeweler expects all multi-stone jewelry in the line to be fully traceable to a single country of origin.
Image: A diamond ring and loose diamonds. (Shutterstock)
