De Beers has appointed Sally Morrison as natural diamonds market lead for the US, as well as interim head of international regions.
Morrison, who will be in charge of category marketing, has worked with De Beers in different capacities since 2002, the miner said last week. She moves to the new role from her post as the company’s director of public relations for natural diamonds, which she assumed in 2020. Prior to that, she was chief marketing officer for De Beers’ synthetics line, Lightbox.
The new role is part of De Beers’ focus on enhancing its category marketing under its Origins strategy, which is aimed at revitalizing global desire for natural diamonds. The company plans to do this through marketing and strategic collaborations with major retailers, such as US-based jeweler Signet and Hong Kong’s Chow Tai Fook, it explained.
“Sally’s unrivaled experience and deep understanding of the natural-diamond landscape will help us to accelerate our ambitions as we continue to roll out our Origins strategy and demonstrate how nature’s most extraordinary creations can fulfill our greatest aspirations,” said Sandrine Conseiller, CEO of De Beers brands. “I’m looking forward to working with Sally and our partners to connect the modern consumer to the beautiful, unique and rare qualities of these most precious stones and grow the diamond dream in the US and beyond.”
Morrison will also lead category marketing in international markets on an interim basis, including in China, where she is currently working with Chow Tai Fook, De Beers added.
Image: Sally Morrison. (De Beers)
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