De Beers will begin to provide country-of-origin information for all rough diamonds larger than 1.25 carats registered on its Tracr platform that are sourced from its company’s mines.
Starting in 2025, this initiative will expand to include diamonds over 1 carat, aligning with new Group of Seven (G7) import regulations for diamonds, the miner said Monday.
“For the first time, we can offer customers the provenance of their diamonds at scale,” noted De Beers CEO Al Cook. “Our goal is to share the full story of each De Beers-sourced diamond, tracking its journey and positive impact from the mine to its final crafting.”
Previously, the Tracr platform offered a general “DTC” origin, confirming that the diamond originated from one of De Beers’ operations in Botswana, Canada, Namibia or South Africa. This method was part of the miner’s aggregation process, which combined similar diamonds from multiple countries prior to sale.
Using new scanning technology and advanced artificial intelligence (AI)-driven matching, Tracr can identify the specific country where each diamond was mined, increasing transparency and traceability.
Image: A De Beers sight box. (Ben Perry/Armoury Films/De Beers)
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