Lab-grown diamonds, once seen as a niche alternative, are now making waves in the bridal jewellery segment. With their affordability and ethical appeal, these diamonds are challenging the dominance of natural diamonds in wedding collections.
Disha Shah, founder of DiAi Designs, shares insights on how her brand is leveraging lab-grown diamonds to create bespoke pieces that cater to modern brides seeking both elegance and individuality.
Diamond World (DW): Lab-grown diamonds are still an unusual choice for bridal jewellery, as it is a domain where natural diamonds dominate. How has DiAi Designs positioned lab-grown diamonds for bridal collections, and what has been the response from customers so far?
Disha Shah (DS): Lab-grown diamonds have become a popular choice in the bridal space this year due to their astonishing price difference. While some still prefer natural diamonds because the proportion of gold offsets the diamond price gap, we take a different view. Lab-grown diamonds allow customers to experiment, and achieve their dream designs without compromise. For instance, an entire solitaire bridal necklace in natural diamonds might be out of reach for 99% of people. With lab-grown diamonds, such designs become far more accessible. We anticipate even greater adoption next year as more customers recognize the benefits LGD diamond jewellery offers.
DW: Bridal jewellery often reflects deeply personal stories. How has DiAi Designs incorporated personalization into pieces such as the #LoveStoryMangalsutra, or other bridal jewellery offerings?
DS: At DiAi Designs, we understand that brides seek something unique, tailored to their vision. Some know exactly what they want, while others feel overwhelmed by the endless options in the market. This inspired us to launch the Bridal Styling Service in 2023, shortly after I experienced the bridal process myself. This service offers a personalized, holistic experience, both for the bride, and her family. Our #LoveStoryMangalsutra is part of the Celebrate Your Story collection, designed as a minimal and wearable symbol of the couple’s journey.
