The honour will be presented at the 23rd annual GEM Awards on Friday, March 14, 2025, at Cipriani 42nd Street in New York City.
The GEM Awards, hosted by Jewelers of America (JA) and the GEM Awards Committee, celebrate innovation, artistry, and influence within the fine jewellery and watch industries. The award for High Jewellery Excellence is specifically awarded to brands that elevate the category through innovative collections that captivate consumers and enhance the allure of high jewellery.
This year, Chanel’s “Haute Joaillerie Sport” collection stood out for its unique blend of artistic vision and craftsmanship. The collection seamlessly merged the brand’s heritage of elegance with a contemporary edge, generating renewed excitement for high jewellery. Amanda Gizzi, Director of PR and Events at Jewelers of America, highlighted Chanel’s contribution, saying, “The ‘Haute Joaillerie Sport’ collection exemplifies Chanel’s signature creativity and exceptional craftsmanship, pushing boundaries while resonating deeply with today’s discerning consumers.”
Chanel’s legacy in high jewellery is rooted in its commitment to traditional French savoir-faire. Every piece is meticulously crafted by hand, from initial sketches conceived by the Fine Jewellery Creation Studio to the final execution by master artisans in its atelier. This dedication to quality and innovation has cemented Chanel’s position as a leader in the luxury jewellery market.
In addition to the High Jewellery Excellence award, the GEM Awards will also recognise achievements in categories such as Lifetime Achievement, Jewellery Design, Media Excellence, and Retail Innovation. Each category celebrates the transformative impact of individuals and companies that shape the future of the jewellery industry.
The 2025 GEM Awards promises to be a night of inspiration and celebration, bringing together the brightest talents and innovators in the industry.