The Diamond Council of America (DCA) and Jewelers of America (JA) have revived the Jewelers Relief Fund, originally established in 2017 following Hurricane Harvey in Houston. The fund aims to provide financial assistance to retail jewellery stores and manufacturers impacted by the fires in greater Los Angeles.
The Jewelers Relief Fund is intended to unite the industry and provide direct financial support to affected businesses in the jewellery sector.
Beyond industry-wide initiatives, individual jewellers are also stepping up with their own fundraising efforts shared IDEX Online.
Harwell Godfrey, a jeweller based in the San Francisco Bay Area, raised $11,000 for the Los Angeles Fire Department (LAFD) Emergency Fund through an Instagram auction of a limited-edition 18kt gold pavé diamond heart, featuring 1.59 carats of diamonds.
Renna Brown-Taher, founder of Renna Jewels, has been personally impacted by the fires in her hometown of Pacific Palisades. The devastation has been severe, resulting in the loss of homes and businesses. Renna Jewels is donating 30% of sales this month to support wildfire relief efforts.
Meanwhile, Retrouvaï, an independent fine jewellery brand based in Los Angeles, is auctioning a yellow gold Magna bracelet adorned with 1.80 carats of round white diamonds (retail value: $11,550), with all proceeds going to the LAFD Emergency Fund.
In Malibu, Camilla Seretti is donating 25% of sales to organizations providing relief to wildfire victims.
These collective efforts highlight the jewellery industry’s commitment to supporting communities in times of crisis, providing both financial aid and hope to those in need.
