The strategic move, spearheaded by second-generation diamantaires Chagit Leviev and Greg Sofiev, underscores the brand’s ambitious plans for expansion and a stronger foothold in the luxury market.
Mattera-Vairo, a seasoned luxury executive, has played a pivotal role in the international growth of esteemed brands such as de Grisogono and Versace Precious Items. His extensive experience in business development, retail growth, and branding is expected to propel Leviev’s transformation, reinforcing its reputation for exclusivity and unparalleled craftsmanship.
In a statement, Chagit Leviev, President and CEO of Leviev Group USA, emphasized the company’s forward-looking strategy: “We are excited to introduce a dynamic new brand campaign, expand our presence in key luxury markets, and roll out a series of exclusive shop-in-shop experiences. Giovanni Mattera-Vairo brings a deep knowledge of the luxury sector and shares our passion for Leviev’s core values—exceptional quality, exclusivity, and personalized service. His expertise will be invaluable as we elevate our global presence and connect with a new generation of jewelry connoisseurs.”
Leviev’s ambitious expansion plans are already well underway. In late 2024, the brand unveiled its flagship Fifth Avenue showroom in New York City, a sophisticated space designed to provide an intimate, high-touch shopping experience. The showroom serves as a testament to Leviev’s commitment to craftsmanship and bespoke client services.
