Pooja Sheth Madhavan, Founder and MD of Limelight Diamonds, noted, “Udaipur, with its rich cultural heritage, is the perfect setting for our brand. The city aligns with our vision of combining tradition with modern luxury.”
The store’s design reflects Limelight Diamonds’ ethos of elegance and sustainability, offering an immersive experience with features such as a hologram display that provides a 3D view of the jewellery. Customers also benefit from customisation services, lifetime buyback options, and exchange guarantees, which enhance the trust and confidence in the brand.
The increasing popularity of lab-grown diamonds, now accounting for an estimated 20% of the global gem market, is reshaping the jewellery industry. In India, the sector is experiencing an impressive 15% annual growth, driven by consumer interest in sustainable and ethical alternatives.