Sustainability consultant Danielle Keller came on the Rapaport Diamond Podcast to explain her vision for a circular jewelry market in which materials are reused rather than going to waste.
“It’s the perfect industry to actually incorporate sustainability and circularity into action,” said Keller in conversation with Rapaport’s Joshua Freedman. “It requires collaboration, and it requires building international mechanisms [to help] create [an] ongoing flow of materials.”
Keller, a former jewelry designer, cited the example of gold, of which around 190,000 tons sit above ground, according to McKinsey & Company.
“If we [could] restructure all the aboveground gold that exists on the planet, maybe we could think about a different system,” she noted.
Israeli-born Keller, who now lives in Germany, also spoke about why she stopped selling on Etsy and why debates around the appropriateness of the term “recycling” are irrelevant to the jewelry industry. She also teased her new online sustainability community.
Listen to the podcast here:
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