The sale, scheduled for 3 April, draws its name from the infamous US Air Force facility in Nevada, long associated with extraterrestrial conspiracy theories.
The auction house has so far revealed 10 of the 51 watches set to go under the hammer, with more expected to be announced soon. Among the standout pieces is the Rolex Starship Gold, a rare 1980s design featuring an elongated, UFO-like oval dial—an unusual departure from Rolex’s traditional aesthetic.
Another highlight is the Ressence Type 3AM, a groundbreaking 2017 model known for being the first watch filled with oil, a feature that enhances legibility from any viewing angle. The collection will also include avant-garde designs from prestigious brands such as Audemars Piguet and Patek Philippe.
While Sotheby’s has yet to release official price estimates, collectors and enthusiasts can expect a truly out-of-this-world bidding experience.
