The Ariana Grande x Swarovski capsule collection celebrates self-expression, inspired by a shared passion for music, reflected through motifs of musical notes and hearts. The 16-piece collection blends Ariana’s radiant spirit with Swarovski’s signature extravagance, showcasing clear crystals and delicate crystal pearls as the centerpiece of each design.
Crafted with meticulous savoir-faire, the collection features bracelets and earrings inspired by flowing musical notes, a whimsical tiara, and a statement heart pendant, offering a blend of modern glamour and timeless elegance.
Giovanna Engelbert shared, “Working with Ariana has been a dream. Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into themes of violin keys and hearts, enriched with timeless pearl detailing.”
Ariana Grande expressed her excitement, saying, “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
The campaign, shot in black and white by renowned photographers Mert and Marcus, channels Old Hollywood glamour, with Ariana exuding timeless star power.
The Ariana Grande x Swarovski collection debuts with immersive pop-ups at luxury locations like Harrods in London, Galeries Lafayette in Paris, and Mall of the Emirates in Dubai. Key cities such as New York, Tokyo, and Milan will host exclusive activations.
Available from January 28th through early access registration on swarovski.com, the collection officially launches globally on January 30, 2025, in Swarovski stores worldwide.
