Why Are Coloured Diamonds Gaining Sudden Popularity?
Fancy-coloured diamonds have become aspirational symbols, thanks to their rarity, and the influence of celebrity endorsements and high-profile events. Ishu Datwani, Anmol Jewellers, Mumbai, notes, “Weddings, like those of the Ambani family, and Hollywood celebrities showcasing coloured diamond jewellery have set aspirational benchmarks.”
Social media has amplified this trend. “When consumers see celebrities wearing coloured diamond jewellery, it reinforces their desirability,” says Ankita Kothari, Anan Jewels, Mumbai.
Coloured diamonds have also become a canvas for creative designs. “Concept jewellery inspired by art, nature, or architecture often incorporates these diamonds to enhance creativity and storytelling,” explains Kothari.
