In its debut post, the campaign presents a heartwarming story of a mother passing down her cherished diamond ring to her daughter. The touching message reads: “This diamond has seen me through life’s most precious moments, and now it will witness yours.” The post continues, “A natural diamond like this isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”
Yoram Dvash, President of the WFDB, emphasized the campaign’s mission, stating, “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign is the first of several steps we are taking to portray the beauty and emotion inherent in natural diamonds.”
By focusing on heartfelt moments and generational connections, the “Moments” campaign seeks to rekindle public appreciation for natural diamonds as timeless tokens of love and legacy. Through authentic storytelling and social media engagement, the WFDB aims to cement natural diamonds as more than just elegant adornments — but as treasures imbued with emotional significance.
