Pooja Sheth Madhavan: Transforming India’s Lab-Grown Diamond Market
Pooja Sheth Madhavan, founder and CEO of Limelight Diamonds, is at the forefront of India’s CVD diamond industry, pioneering the shift towards sustainable luxury. Through strategic investments and innovation, she has elevated lab-grown diamonds from an alternative choice to a sought-after luxury essential, reshaping perceptions in the global jewellery market.
Under her leadership, Limelight has emerged as India’s largest sustainable luxury jewellery brand, offering exquisite lab-grown diamond (LGD) jewellery. Since inception, the brand has seen rapid expansion, establishing over 10 flagship stores and 40 retail points across 25+ cities, including Mumbai, Delhi, Jaipur, Varanasi, Hyderabad, Bangalore, Chennai, and Kolkata. With the widest reach for LGD jewellery in India, Limelight is redefining the accessibility of sustainable luxury.
Recently, Limelight secured a fresh investment of $1 million, forming a strategic alliance to enhance brand presence, and accelerate retail expansion. This investment strengthens Limelight’s position as a leader in lab-grown luxury, allowing for the opening of new stores, and deeper market penetration. Additionally, a groundbreaking partnership with one of the largest jewellery manufacturers, Emerald Jewel Industry, has further established the brand’s presence on the world stage.
Through her visionary leadership, Madhavan continues to set new benchmarks in the luxury jewellery industry, championing innovation, sustainability, and ethical sourcing, while making lab-grown diamonds a global symbol of modern luxury.
These remarkable women continue to push boundaries and shape the future of the diamond industry. By overcoming challenges and embracing innovation, they are redefining leadership and excellence in a traditionally male-dominated field.
